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Media Criticism

If Viewers Love PBS So Much, Let Them Pay for It

A new study on the trustworthiness of PBS fails to persuade.

Robby Soave | 6.5.2025 3:20 PM

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A picture of the PBS logo on the side of a building, as seen through tree branches | Samuel Corum/Sipa USA/Newscom
PBS (Samuel Corum/Sipa USA/Newscom)

Nearly universal support on Capitol Hill for the "big, beautiful bill" is a powerful reminder that Republicans love to run for office on a platform of cutting spending and then immediately betray that promise once they actually have the power to fulfill it. President Donald Trump, House Speaker Mike Johnson, and most of the Republican caucus are working tirelessly to pass a budget that would add $2.4 trillion to the deficit. Virtually the only political figures remaining consistent in their opposition to increased spending are Sen. Rand Paul (R–Ky.), Rep. Thomas Massie (R–Ky.), and Elon Musk, who is currently venting his frustration with Trump on X.

Suffice it to say, genuine attempts to cut federal spending are unusual.

You are reading Free Media from Robby Soave and Reason. Get more of Robby's on-the-media, disinformation, and free speech coverage.

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One bright spot, however, is Trump's move to cut funding to publicly subsidized media: National Public Radio (NPR) and the Public Broadcasting Service (PBS). Libertarians and conservatives have long wondered why the government is in the business of subsidizing news or children's programming, especially when that programming evinces a pro-liberal bias, as was obviously the case with NPR and its president, Katherine Maher. PBS may be marginally more defensible on its own merits, but in the year 2025, it is simply not the case that the channel is meeting some need that the market fails to provide for. YouTube is brimming with high-quality, free (i.e. advertiser-supported) educational content for kids. If Big Bird is a better product, let him stand on his two legs—people will pay to watch him.

Defenders of continued taxpayer support for PBS deploy all sorts of counterarguments. But one new development merits a response. A trio of researchers—Christopher Ali, Hilde Van den Bulck, and Jonathan Kropko—published their study, "An island of trust: public broadcasting in the United States," in which they argue that PBS is an atypically trusted source of information, and thus deserves continued public support. In a writeup of their paper, published by Nieman Lab—Harvard University's investigative journalism foundation—the researchers argue that "Americans trust PBS because it's publicly funded, not in spite of it."

"Very little seems to unite Americans these days," the authors write. "Trust in government and public institutions is precipitously low. PBS bucks this trend. It is an 'island of trust' in an ocean of what some call 'post-trust' and others call 'post-truth.' It can be the focal point for a renewed spirit of American public discussions, a commitment to journalism, and a platform to recultivate trust."

One issue: The study measured trust in PBS, not among all Americans, but among viewers of PBS. That was the sample: survey respondents who themselves watch PBS. This is hardly a surprising finding—and is not whatsoever grounds for public funding. Regular viewers of Fox News, for instance, place very high levels of trust in Fox News. Does that mean all Americans do? Does it mean that Fox News should receive public funding? One doubts that the researchers would agree with such an argument. In any case, they did not respond to a request for comment.

For more on Trump's efforts to defund NPR and PBS, read Reason's Jesse Walker.

This Week on Free Media

I am joined by Amber Duke to discuss Elon Musk's understandable outrage over Nazi-salute double standards, the attack on Jewish demonstrators in Colorado, Joy Behar's brilliant campaign advice, Stephen Miller clashing with CNN, and Joe Rogan vs. Bono on the U.S. Agency for International Development.

Worth Watching

I'm waiting to get my Nintendo Switch 2 until I have more free time on my schedule. Right now, I am playing the Mega Man X Legacy collection, which includes the first four games. I've loved these games since I was a kid, though I had forgotten how steep the difficulty curve is. X-1 is pretty easy overall, but I don't understand how you could possibly find all the hidden power-ups in 2 and 3 without help. I've beaten them before, and I still don't remember where to find everything.

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NEXT: Florida Woman Fined $165,000 for Trivial Code Violations Takes Her Case to the Florida Supreme Court

Robby Soave is a senior editor at Reason.

Media CriticismPBSMediaMedia RegulationTelevisionEntertainment
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